The most common question in a first meeting is "how much does a website cost?", and the industry's most common answer is "it depends". That answer is true and useless. This article gives the same numbers we give our own clients, along with the reasoning behind them, so you can read any quote you receive — ours and our competitors' alike.
What costs what
The ranges below are what serious suppliers charge in Athens and Thessaloniki in 2026, excluding VAT. This is not the LogoTex rate card; it is the market.
| Project type | Price range | What it usually includes |
|---|---|---|
| Campaign landing page | €700 – 2,000 | One page, a form, Google Ads or Meta tracking |
| Template business site | €800 – 1,800 | Off-the-shelf WordPress theme, new colours and copy |
| Custom-designed business site | €2,000 – 6,000 | Design, build, technical SEO, bilingual structure |
| Small-catalogue e-shop | €3,500 – 8,000 | Up to ~200 products, payments, shipping, invoicing |
| Integrated e-shop | €8,000 – 15,000 | ERP or stock sync, multi-channel, B2B pricing |
| Booking system | €2,500 – 9,000 | Calendar, confirmations, SMS, availability management |
| Custom platform or web app | €12,000 and up | User accounts, roles, data, APIs |
Two notes. First, the spread inside each row comes mostly from page count and who writes the copy, not from the technology. Second, quotes below the floor of a range are not necessarily a scam — they are simply removing something. The job is to find out what.
Why two quotes for "the same thing" differ by €4,000
Because it is not the same thing. A website is not a product with a SKU; it is a set of decisions. When one quote is dramatically cheaper, one or more of the following is missing.
Strategy and structure. Who the customer is, what they are looking for, in what order they need to see things, and the one action you want them to take. That is a day or two of work before anyone opens Figma, and it is the difference between a site that looks nice and a site that generates calls.
Copy. The most underestimated line item. If a quote says "client provides all text", your project will stall there for six weeks — we see it constantly. Professional copy for a business site costs €400–1,200 and is the money with the highest SEO return.
Photography. Stock images on a restaurant or clinic site are obvious to visitors and cost you enquiries. Half a day of shooting costs €250–600 and changes the site more than any animation will.
Technical SEO and speed. Per-page titles and descriptions, structured data, a sitemap, modern image formats, no layout shift. Google measures three specific numbers — LCP under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1 — at the 75th percentile of real visits, not in an ideal lab test.
Testing. On cheap Android handsets, on an older iPhone, on slow 4G. Most traffic in Greece is mobile; a site tested only on a MacBook has not been tested.
The three pricing models
Fixed price per project. The most common and the safest for you, provided the scope is clearly defined. It works when everyone knows the page count, the languages and the features. The risk is mid-project change: ask exactly what counts as a scope change and how it is billed.
Hourly or day rate. Typically €35–90 an hour in Greece depending on experience. It suits ongoing improvement after launch, not the initial build, because it moves all the risk of the unknown onto you.
Subscription. A monthly fee covering build, hosting and changes with no upfront cost. Attractive for cash flow, but read two things: the commitment period, and who owns the site if you leave. If the answer to the second is "the agency", you are not buying a website — you are renting one.
The costs that never appear in the quote
| Cost | Typical | Note |
|---|---|---|
| Domain (.gr or .com) | €10 – 25 / year | Must be registered in your name |
| Hosting | €60 – 400 / year | An e-shop needs more than a brochure site |
| SSL certificate | €0 | Free via Let's Encrypt — do not pay for this |
| Maintenance and updates | €0 – 200 / month | Mandatory on plugin-heavy WordPress; near zero on static sites |
| Plugin licences | €50 – 400 / year | Frequently hidden in WooCommerce builds |
| Business email | €60 – 90 / user / year | Google Workspace or Microsoft 365 |
| Photography and content | Variable | The most deferred cost, and the most expensive to defer |
Ten questions before you sign
- Whose name is the domain registered in, and who holds the credentials?
- If we stop working together, do I leave with the site and the source files?
- Who writes the copy and who takes the photographs?
- How many pages does the price cover, and what does an extra page cost?
- Is a second language included? With separate URLs and hreflang, or machine translation?
- What exactly does "SEO" mean in this quote — structure only, or keyword research too?
- Which devices will it be tested on, and will I see speed results before launch?
- Who gets access to Google Analytics and Search Console — and will they be set up?
- What happens to my existing URLs? Will 301 redirects be in place?
- What does post-launch maintenance include, and what does it exclude?
Question 9 is the one most often forgotten and the most expensive to get wrong: a rebuild without redirects can erase years of rankings overnight.
When a cheap website turns out expensive
We are not against cheap solutions. A small office that needs a page with its contact details has no reason to spend €5,000. The problem appears when the site has a job to do and does not do it.
The rule we give clients is simple: work out what one new customer is worth to you. If a table for two leaves €60 and the site brings two extra bookings a week, a €3,000 investment pays for itself inside six months. If you sell €2,000 services, two clients a year will do it. If the site is genuinely just a digital business card, give it a business card's budget and move on.
The expensive mistake is not spending little. It is spending little on something you expect a lot from, discovering it eighteen months later, and paying for the whole thing again.
How we price
For transparency: we work on a fixed price per project, with itemised deliverables and two rounds of revisions per phase. The domain is always registered in the client's name. Code and design files are handed over; we do not hold your site hostage. If you ever want to continue with someone else, you leave with everything.
If that is the kind of working relationship you are after, see how we work or tell us about your project.
